Filters can have values, how much, from 0 to 100, they apply to this entity. They can also be related to each others. Thus, the filters for an entity can describe quite well the quality of this last.
Here is a sample of filters (will be completed in time):
Cheating Ads: when the advertisement for this game shows something totally different.
Insulting Ads: ads that takes you for an idiot like "Only person with an IQ of 140 can finish that", or a video of someone playing voluntarily very badly just so you install the game to do better.
Improper Ads: ads that use sexual innuendos or similar. One game in particular very often inundates Youtube videos with such ads, reporting them does nothing.
Misleading Ads: this are games you get within the game, where they find hidden ways to open the ads store: a fake close button, a super-mini close button where everything else open the shop, a "Play" button, a mini-game within the ads (note that we are rather in support of such ads, it's nice to give an integrated demo) that continue with a fake level that open the shop.